Search Engine Marketing – Latest Trends

The Internet is evolving at a fast pace with 2 billion users worldwide. If you do the math, the Internet accounts for one third of the world’s population. This is good news for all Internet marketers around the word, because they have a huge potential audience all the time.

United Kingdom and United States remain top dogs in the Internet marketing industry, but India and China are catching up quickly. They have realized the huge potential of using the Internet and search engine marketing for a lot of activities.

The Present and Future of Search Engine Marketing

Search engine marketing has evolved as time passes by, and it all started in the year 2001. It is important to say that Asia has the biggest market for search engine marketing because they have a huge number of Internet users. Google is the most important player among search engines, and all search engine marketing activities have to deal with this search engine in one way or another. Google’s Panda and Penguin updates have dug a deep hole in the search engine marketing budgets of many firms, but the search engine giant is just trying to keep its database with useful information for its users.

Search engines marketing activities involve paid advertising (AdWords), proven software to generate massive loads of traffic to your site automatically, achieving more than with Google, Bing and Yahoo together!