Search Engine Marketing - Latest Trends

United Kingdom and United States remain top dogs in the Internet marketing industry, but India and China are catching up quickly. They have realized the huge potential of using the Internet and search engine marketing for a lot of activities.

The Present and Future of Search Engine Marketing

Search engine marketing has evolved as time passes by, and it all started in the year 2001. It is important to say that Asia has the biggest market for search engine marketing because they have a huge number of Internet users. Google is the most important player among search engines, and all search engine marketing activities have to deal with this search engine in one way or another. Google's Panda and Penguin updates have dug a deep hole in the search engine marketing budgets of many firms, but the search engine giant is just trying to keep its database with useful information for its users.

Search engines marketing activities involve paid advertising (AdWords), search engine optimization SEM, social media marketing, mobile marketing and advertising, among other things. Mobile marketing and social media marketing are the latest trends in the search engine marketing world. You can take your business to the next level with the help of mobile marketing and social media marketing activities, since search engine marketing has evolved to support these two hot trends. It is useful to say that Google bought AdMob because they understand that mobile marketing is the future of search engine marketing and the Internet as a whole. Apple recently said that they are not interested in the PC business, which involves traditional search engine marketing activities. Apple is interested in the mobile world, which is the latest and hottest trend in the search engine marketing arena. You will need to build your own mobile apps and use mobile marketing techniques to get more traffic for your mobile website.

As you can see, search engine marketing has gone a long way. We are now talking about mobile apps, Facebook apps and so on, and this situation did not happen ten years before. Now it is time to talk about Facebook and the social media world as a whole, and the relation is has with search engine marketing activities.

Websites such as Facebook, Twitter and Google+ have huge impact in the search engine marketing activities today. The fact remains that we spend a lot of time in social media sites, and Google has realized that these virtual properties are very important for us. Today, the search engine marketing world cannot survive without the help of these social media sites, and you will get better rankings for your keywords or key phrases when you use social media sites the right way. When I say the right way I mean getting more Facebook, Google+ and Twitter followers. You need to get real followers and not fake ones because Google will reward you when you get real followers, but it will hurt your rankings in the search engine marketing world if you get fake followers from those top social media sites.

Of course, there is always a shortcut to all this time consumig tasks with proven software to generate massive loads of traffic to your site automatically, achieving more than with Google, Bing and Yahoo together!